Who We Are

Well, who we are is a little more.. supernatural than your ordinary record label.

WITCHKRAFT was first established within the roots of the occult by it's founder while going through A Dark Night of the Soul. Music has the ability to alter moods and enhance one's productivity and feelings of self-worth. Understanding the power and influence of music, it was decided to bring this type of magick to the forefront and establish a means to give way to a new era of influence no longer hidden behind the veil of whats "trending."

Here at WITCHKRAFT, we give thanks to the Adversary and challenges we face for the chance to develop as humans. We utilize these experiences to be able to provide a message for others and expel that energy rather than hold on to it. Here, we change 'lead in to gold' via alchemy.

Why we are: Our artists are treated with dignity and are free to express themselves as they wish. From dark and grungy thought provoking lyrics to intimate and easy going love songs all the way to poppy radio friendly material, our artists are free to do as they deem fit. We take a heavy stance upon the demanding ourselves to not subjugate our talent to a certain demographic and respecting artistic integrity. We hold steadfast to the belief that there is no greater truth than the truth to ones self and we offer the platform to express that truth freely, that's why our artists value us. We not only provide a level of freedom rarely found within this industry but a chance as well to change countless lives beyond the scope of music.

This is why our mission statement is "Where the Magick Happens"

#WITCHKRAFT